JackpotJoy Group: Intercasino Rebranding
product, intercasino, rebranding, strategic developmentIn August 2017, Jackpotjoy Group began to reposition its InterCasino brand. The process was captained by InterCasino Brand Manager, Neil Ferris, and his partner-in-crime, UK Country Manager, Luke Skyrme. Their first step was to embark upon a process of analysis;...
