JackpotJoy Group: Intercasino Rebranding

strategic development, rebranding, intercasino, product

In August 2017, Jackpotjoy Group began to reposition its InterCasino brand. The process was captained by InterCasino Brand Manager, Neil Ferris, and his partner-in-crime, UK Country Manager, Luke Skyrme. Their first step was to embark upon a process of analysis;...

29 Nov 2017