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Head of Lifecycle Optimisation

Jackpotjoy Group is a global online gaming operator with over 30 online bingo and casino brands including Jackpotjoy, Costa Bingo, Vera&John, Botemania, Starspins, and Intercasino. With revenues in excess of £300 Million and offices across 3 continents, we are a truly global company. We are a passionate team of Winners creating Winners, with the aim of delivering The Jackpotjoy Winning Feeling to The World. 

The Head of Lifecycle Optimisation is an integral of our commercial team and reports directly into the CEO Group Marketing. The successful candidate will be in charge of determining the promotional strategy on our brands and will ensure bonusing and player rewards are optimised across the entire life cycle.  They will work in close conjunction with our retention, VIP, BI and brand teams.  


  • Set promotional strategy across the entire player life cycle, from welcome bonuses, promotions, reactivations, loyalty and VIP comps
  • Work with CRM, VIP & Brand to implement agreed strategy
  • Drive the Loyalty program in terms of offers & payback percentages
  • Analyse results and optimize continuously
  • Develop global monthly promotions as well as local promotions where applicable
  • Conduct competitive research to ensure our offers & strategy is suitable to the various markets we operate in


  • Is degree educated with a minimum of 5 years of relevant experience
  • Has experience in gaming and understands player behaviour
  • Is highly mathematical and analytical with expert knowledge in Excel
  • Is highly organized and able to multi-task
  • Is analytical with a strong ROI focus
  • Is prepared to travel when necessary


  • Team Player
  • Results driven; thrives on challenge; action-orientated and pragmatic 
  • Willingness to take ownership and be held accountable 
  • Flexible, adaptable, able to think creatively as plans evolve and events unfold 
  • Passionate about gaming


We believe this process works both ways, so what can we do for you? We’re a motivated team aiming to become one of the best casino teams in the business, and our company is one of the fastest growing companies in the industry. We’ve come a long way in a short time and we want only the best candidates on board to join us as we keep reaching new heights!

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The Emporium, Triq C. De Brocktorff, Msida
Malta Directions

Why join us?

  • Relocation Opportunities

    Is your dream job at Jackpotjoy Group in Malta, but you’re all the way in Brazil? Fear not! If we feel that YOU are the most successful candidate for a position, then we will offer a very attractive relocation package to help you on your way.

  • Full Responsibility

    We encourage all our employees to take complete ownership of whatever they’re working on. Be confident. Be empowered. Be successful.

  • Fast career track

    Do you know where you want to be in 5 years’ time? Then tell us! We love a long term plan and will do the utmost to help you get there.

  • Amazing Colleagues

    Hey, we have to spend 8 hours a day together. That’s over 2000 hours a year. They don’t just need to be pretty awesome people, they need to be the best of the best.

Office Culture & Environment

We pride ourselves as being one of the most dynamic multi brand, online casinos and settling for nothing but the best.

Our ambition is to be a world-wide player and we are well on our way. This ambition is driven by a team of awesome and talented individuals, each having their own superpower and contributing towards making us the best in the business.

When people join the team, they stick around and never look back. We firmly believe that going to work should be a positive experience and we do our very best to make sure that our employees are happy.

We work hard and play hard, and if this sounds like the place for you, then you're in the right corner.

As our good friend Aristotle once said: “Pleasure in the job puts perfection in the work.”

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