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Head of VIP

Jackpotjoy Group is a global online gaming operator with over 30 online bingo and casino brands including Jackpotjoy, Costa Bingo, Vera&John, Botemania, Starspins, and Intercasino. With revenues in excess of £300 Million and offices across 3 continents, we are a truly global company. We are a passionate team of Winners making Winners, with the aim of delivering The Jackpotjoy Winning Feeling to The World. 


The Head of VIP will be responsible for setting the global VIP strategy for a number of our brands such as Vera&John and Intercasino. He or she will work closely with the Director of Retention, the CMO and other departments to ensure that our VIP strategy is fully aligned with the overall commercial priorities of the business. He or she will ensure close cooperation with other departments such as CS or Product to ensure that our VIP approach is translated to all areas of the business. 

Key objectives and responsibilities:

  • Translate commercial objectives into VIP goals & strategy
  • Ownership of the VIP budget and target
  • Achieve and report on the overall performance of VIP team (KPI and costs versus targets)
  • Manage & develop the VIP team
  • Set team guidelines on bonuses, campaigns, and promotions based on target, budget, and company strategy
  • Support team in maintaining relationships with elite players
  • Set strategy for Potential VIP development
  • Define the VIP journey and work with other departments across the business to ensure a seamless integration
  • Initiate and follow through on tools development with UX/UI, CRM, CS, payments, risk, fraud teams, etc, based on VIP feedback
  • Work with country managers to support regional and brand strategies
  • Develop and maintain BI and retention tools to enable the running of VIP dashboards and reports
  • Be involved in loyalty, segmentation, RG, LTV, and potential VIP modelling and develop applications for the team
  • Improve the player profiling system and integrate results into the team’s operational activities
  • Familiar with the risk, RG, and SOW requirements in each market
  • Monitor VIP event and hosting preparations
  • Manage and resolve any VIP escalations from the team
  • Work with Legal to manage and document all supplier contracts (SA, SLA, NDA, GDPR)
  • Develop and execute training programs for all new starters and Customer Care agents, to develop their knowledge of VIP interaction

Essential skills and experiences relevant to the role:

  • Previous experience in a similar role
  • Proven experience of building and managing relationships with I-gaming VIPs
  • Strong analytical background with proven track record of hitting & exceeding commercial targets
  • Comfortable with data interpretation, visualization, and reporting
  • Familiarity with segmentation, journeys, and potential VIP development
  • Experience in cross departmental collaboration
  • Strong organisational skills and experience of balancing multiple projects
  • Strong leadership capabilities and experience in managing teams
  • Ability to work autonomously and to tight deadlines, effectively prioritize and deliver to a high standard whilst under pressure
  • Marketplace awareness and understanding of trends
  • Excellent communication skills (written, verbal and presentational)


Desirable skills, experiences or other relevant to the role:

  • Experience in offline VIP events and hospitality
  • Experience in casino & i-gaming
  • Language skills


  • Outstanding interpersonal skills and the ability to establish positive relationships with employees at all levels of the business as well as external partners
  • Resilient, approachable with the ability to work successfully in a dynamic, fast paced environment
  • Ability to operate as a team player, with a flexible and positive attitude
  • Always operates with the highest levels of honesty, integrity and fidelity, acting in the best interest of the business at all times
  • Sociable and friendly
  • Adopts a “hands on” approach


We believe this process works both ways, so what can we do for you? We’re a motivated team aiming to become one of the best casino teams in the business, and our company is one of the fastest growing companies in the industry. We’ve come a long way in a short time and we want only the best candidates on board to join us as we keep reaching new heights!

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The Emporium, Triq C. De Brocktorff, Msida
Malta Directions

Why join us?

  • Relocation Opportunities

    Is your dream job at Jackpotjoy Group in Malta, but you’re all the way in Brazil? Fear not! If we feel that YOU are the most successful candidate for a position, then we will offer a very attractive relocation package to help you on your way.

  • Full Responsibility

    We encourage all our employees to take complete ownership of whatever they’re working on. Be confident. Be empowered. Be successful.

  • Fast career track

    Do you know where you want to be in 5 years’ time? Then tell us! We love a long term plan and will do the utmost to help you get there.

  • Amazing Colleagues

    Hey, we have to spend 8 hours a day together. That’s over 2000 hours a year. They don’t just need to be pretty awesome people, they need to be the best of the best.

Office Culture & Environment

We pride ourselves as being one of the most dynamic multi brand, online casinos and settling for nothing but the best.

Our ambition is to be a world-wide player and we are well on our way. This ambition is driven by a team of awesome and talented individuals, each having their own superpower and contributing towards making us the best in the business.

When people join the team, they stick around and never look back. We firmly believe that going to work should be a positive experience and we do our very best to make sure that our employees are happy.

We work hard and play hard, and if this sounds like the place for you, then you're in the right corner.

As our good friend Aristotle once said: “Pleasure in the job puts perfection in the work.”

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