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Digital Media Executive - Social

Jackpotjoy group, is a global online gaming operator with over 30 online bingo and casino brands including Jackpotjoy, Costa Bingo, Vera&John, Botemania, Starspins, and Intercasino. We are a passionate team of Winners creating Winners, with the aim of delivering The Jackpotjoy Winning Feeling to The World

We are looking for a Digital Media Executive - Social to join our fast-growing in-house acquisition team.

Responsibilities:

  • Set up and management of digital media campaigns for casino brands across Social media channels
  • Analysis of campaign / audience / segmentation performance
  • Monitoring and reporting on competitors
  • Analysing return on investment of all paid media campaigns
  • Maximising return on investment for allocated digital spends through ongoing optimisation
  • A/b testing to establish optimal conversion rates
  • Budget management including bids, caps and ROI analysis
  • Using analytics packages for traffic and player value insight and further target optimum demographics
  • Creating reports on campaign success and presenting to senior management and stakeholders
  • Testing copy and landing pages
  • Collaborating with brand/design to produce and identify best performing creative for campaigns based on ROI analysis
  • Collaborating with campaign teams to participate in and leverage 360 campaigns
  • Collaborating with alternative acquisition channels to deliver cohesive CX 
  • Understanding customer value and utilising strategies to drive quality traffic to the company websites

Competencies:

  • Passion for digital
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills.   
  • Think creatively, initiate projects, identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • Excellent command of English

Skills:

  • Online casino experience in UK market advantageous
  • Setting up campaigns from scratch – research, delivering media plans, execution
  • Experience with the following systems would be beneficial: 
    • Campaign Manager (formerly DCM)
    • DV360 (formerly DBM)
    • AppNexus
    • Facebook Ads Manager
    • Nanigans
    • Google Tag Manager
    • GA360
  • Highly proficient in using MS office
  • Web/Google analytics knowledge and experience
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Or, know someone who would be a perfect fit? Let them know!

Office Culture & Environment

We pride ourselves on being one of the most dynamic multi-brand online casinos, with an ambition to bring the Jackpotjoy Group winning feeling to the world.

We're well on our way to becoming a world-wide player, thanks to a team of over 350 awesome and talented individuals, across 12 offices globally - on a mission to drive us towards being the best in the business. 

We work hard and play hard, and if this sounds like the place for you, then you're in the right corner.

As our good friend Aristotle once said: “Pleasure in the job puts perfection in the work.”

Already working at Jackpotjoy Group?

Let’s recruit together and find your next colleague.

email
@jpj.com
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