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Lifecycle Insights Manager

Jackpotjoy group, is a global online gaming operator with over 30 online bingo and casino brands including Jackpotjoy, Costa Bingo, Vera&John, Botemania, Starspins, and Intercasino. We are a passionate team of Winners creating Winners, with the aim of delivering The Jackpotjoy Winning Feeling to The World.

Key objectives and responsibilities:

1.       Segmentation Analysis

  • Work with BI team to combine different segmentation models
  • Create recommendations for CRM team on targeting and send outs
  • Work with CRM to plot and implement automated lifecycle journeys
  • Guide the execution of the player base segmentation for the monthly CRM plan

2.       VIP Optimization

  • Analyse the overall VIP performance and the effectiveness of VIP campaigns, including the compilation of insights and reporting on a regular basis
  • Profile VIP segments to identify proper journey and segment plans
  • Estimate and analyse player value, working with BI to identify potential VIPs

3.       CRM Optimization

  • Evaluation of payback/ROI on various campaign mechanics
  • Evaluation of the loyalty shop pricing and items
  • Create recommendations for CRM and country team on usage and deployment of various mechanics

4.       Lifecycle Optimization

  • Identify drop offs and bottlenecks in customer journey and recommend improvements
  • Monitor effectiveness of changes implemented
  • Manage and monitor various customer journeys

Essential skills and experiences relevant to the role:

  • Previous experience with the iGaming industry
  • Strong analytical background with knowledge in applied statistics
  • Comfortable with data interpretation, visualization, and reporting
  • Familiar with segmentation modelling, journey mapping, CRM campaigns, and potential VIP development
  • Experience in cross departmental collaboration
  • Strong organisational skills and experience of balancing multiple projects
  • Ability to work autonomously and to tight deadlines, effectively prioritize and deliver to a high standard whilst under pressure
  • Excellent communication skills (written, verbal and presentational)

The above duties should give an overall picture of the employee’s day to day responsibilities but should in no way be deemed to be an exhaustive list, additional, related, duties may be assigned by the manager in line with business exigencies and continuity.

Benefits:

We believe this process works both ways, so what can we do for you? We’re a motivated team aiming to become one of the best casino teams in the business, and our company is one of the fastest growing companies in the industry. We’ve come a long way in a short time and we want only the best candidates on board to join us as we keep reaching new heights!

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Or, know someone who would be a perfect fit? Let them know!

Malta

The Emporium, Triq C. De Brocktorff, Msida
Malta Directions

Why join us?

  • Relocation opportunities

    Is your dream job at Jackpotjoy Group in Malta, but you’re all the way in Brazil? Fear not! If we feel that YOU are the most successful candidate for a position, then we will offer a very attractive relocation package to help you on your way.

  • Full ownership

    We encourage all our employees to take complete ownership of whatever they’re working on. Be confident. Be empowered. Be successful.

  • Fast career track

    Do you know where you want to be in 5 years’ time? Then tell us! We love a long term plan and will do the utmost to help you get there.

  • Amazing colleagues

    Hey, we have to spend 8 hours a day together. That’s over 2000 hours a year. They don’t just need to be pretty awesome people, they need to be the best of the best.

Office Culture & Environment

We pride ourselves on being one of the most dynamic multi-brand online casinos, with an ambition to bring the Jackpotjoy Group winning feeling to the world.

We're well on our way to becoming a world-wide player, thanks to a team of over 350 awesome and talented individuals, across 12 offices globally - on a mission to drive us towards being the best in the business. 

We work hard and play hard, and if this sounds like the place for you, then you're in the right corner.

As our good friend Aristotle once said: “Pleasure in the job puts perfection in the work.”

Already working at Jackpotjoy Group?

Let’s recruit together and find your next colleague.

email
@jpj.com
  • Carlo
  • Federico Milanetti
  • Filippo
  • Francesca
  • Heidi Trinh
  • Kari
  • Kate Walker
  • Kristofer Muscat
  • Lisa Galea
  • Luke
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