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CRM Manager

Jackpotjoy group, is a global online gaming operator with over 30 online bingo and casino brands including Jackpotjoy, Costa Bingo, Vera&John, Botemania, Starspins, and Intercasino. We are a passionate team of Winners creating Winners, with the aim of delivering The Jackpotjoy Winning Feeling to The World.

The CRM Manager will be responsible for managing the execution of both monthly CRM/Retention campaigns as well as automated player journeys across Jackpotjoy Group’s brands and local markets. 

The successful candidate will require strong leadership skills as well as the ability to adapt to a fast-paced environment. They will manage and develop a team of CRM Coordinators, who are responsible for the implementation of the CRM/Retention campaigns.

Duties and responsibilities

  • Manage a team of 6+ CRM Coordinators;
  • Monitor the execution of each campaign (one-off campaigns as well as automated player journeys across all available communication channels) on a daily basis but also as part of monthly performance reviews in order to ensure high quality of execution;
  • Develop a working knowledge of all the CRM tools available, in order to support the team of CRM Coordinators in problem solving and minimising impact on the business in case of errors;
  • Monitor core KPIs and player engagement with CRM communications (open rates, click rates) on a daily basis in order to track campaign performance and make adjustments where needed;
  • Adjust internal processes, request improvements of CRM tools as needed, and follow up on those requests, in order to optimise the execution process and increase performance of campaigns compared to targets;
  • Be the main point of contact for the Gaming Operations team in relation to provider-sponsored campaigns/network campaigns, or the game selection for monthly/global/local campaigns;
  • Be the main point of contact for the Global Campaigns Manager/VIP Team/Data & Operations Manager to ensure that promo briefs they submit are clear, delivered on time, and achievable from a technical standpoint;
  • Maintain a calendar of global/local/VIP campaigns as well as network/provider-sponsored promotions, to be used as a basis for the monthly CRM plans and for performance tracking;
  • Own the monthly CRM plan – ensure that the main structure of the plan is based on the proposal from the Retention Planning & Optimisation Manager, while also incorporating and supporting Global/local/network/provider-sponsored campaigns as well as any last-minute changes due to compliance requirements or campaigns underperforming;
  • Communicate the monthly CRM plans in a concise manner to the wider group of stakeholders.
  • Work closely together with the Retention Planning & Optimisation Manager and the Data & Operations Manager to ensure that the monthly CRM plan is clear, conducive to the company reaching KPI targets and achievable based on available resources and technical limitations;
  • Perform other job duties as requested;

Essential Criteria:

  • 3 years’ experience in CRM in a fast-paced environment;
  • 2 years’ experience in managing and developing a team;
  • 2 years’ Casino knowledge and experience is essential;
  • Working knowledge of CRM tools such as Optimove, Silverpop, Provider/Bonus/SMS back offices or similar.
  • Proven ability to take ownership of a complex promotion/campaign plan from conception to completion;
  • Ability to do basic CRM campaigns analysis and base decisions on performance and financial KPIs;
  • Meticulous attention to detail and excellent multitasking abilities;
  • Fluent in English with excellent written and verbal communication skills;
  • Excellent time management and organisational skills;
  • Brimming with new and innovative ideas;
  • Ability to distinguish between important and less important tasks, based on financial impact.


We believe this process works both ways, so what can we do for you? We’re a motivated team aiming to become one of the best casino teams in the business, and our company is one of the fastest growing companies in the industry. We’ve come a long way in a short time and we want only the best candidates on board to join us as we keep reaching new heights!
We’ve just moved into brand new, central offices, with fantastic facilities for your daily use. After all, if you’re going to be spending your days with us, we think you should enjoy it! Our event team organises great parties, team building events and excursions- we’ll also treat you to our scrumptious office breakfasts, and maybe even a drink or two after work.

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The Emporium, Triq C. De Brocktorff, Msida
Malta Directions

Why join us?

  • Relocation Opportunities

    Is your dream job at Jackpotjoy Group in Malta, but you’re all the way in Brazil? Fear not! If we feel that YOU are the most successful candidate for a position, then we will offer a very attractive relocation package to help you on your way.

  • Full Responsibility

    We encourage all our employees to take complete ownership of whatever they’re working on. Be confident. Be empowered. Be successful.

  • Fast career track

    Do you know where you want to be in 5 years’ time? Then tell us! We love a long term plan and will do the utmost to help you get there.

  • Amazing Colleagues

    Hey, we have to spend 8 hours a day together. That’s over 2000 hours a year. They don’t just need to be pretty awesome people, they need to be the best of the best.

Office Culture & Environment

We pride ourselves as being one of the most dynamic multi brand, online casinos and settling for nothing but the best.

Our ambition is to be a world-wide player and we are well on our way. This ambition is driven by a team of awesome and talented individuals, each having their own superpower and contributing towards making us the best in the business.

When people join the team, they stick around and never look back. We firmly believe that going to work should be a positive experience and we do our very best to make sure that our employees are happy.

We work hard and play hard, and if this sounds like the place for you, then you're in the right corner.

As our good friend Aristotle once said: “Pleasure in the job puts perfection in the work.”

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